Have you ever thought about how the chocolate bar in your snack vending machine came to be there? Indeed have you ever thought of the history of Cadbury’s chocolate? It really has become an institution in Britain today.
In 1905 Cadbury launched the world-famous Dairy Milk bar – and it’s still going strong over 100 years later. But what else has happened?
Swiss confectioner Jules Sechaud invented a machine for making filled chocolates in Montreux in 1913. Boxes of chocolates stopped being so expensive and this made it available to the general population.
Cadbury bought Frys in 1919 and the company grew, producing chocolate on an industrial scale that could be enjoyed by everyone. Other big manufacturers appeared: Mars and Hershey in America, Nestlé and Lindt in Switzerland, Rowntree in the UK. Cadbury and other manufacturers started making ‘Countlines’ – bars with other ingredients like nougat, wafer and honeycomb, covered in chocolate – think of Crunchie and Double Decker.
During the Second World War, different chocolate manufacturers worked together, so for instance if a huge Government order came in that couldn’t be filled, Nestlé would make a Cadbury’s bar or vice versa. Cadbury Dairy Milk disappeared during the war years, because there was no fresh milk available – instead there was Ration Chocolate made with powdered milk.
It was 15 years before rationing ended and manufacturers could return back to normal.
Throughout the 20th century there was fierce competition – chocolate had become a huge business, and details of new bars were kept top secret to stop rivals copying them!
These days there are literally thousands of types of chocolate to choose from – you can drink it, eat it, spread it on a sandwich, pour it on your ice cream or make cocktails with it. There’s also a growing interest in organic cocoa and wellbeing. The World Cocoa Foundation was founded in 2000 by a group of chocolate manufacturers including Cadbury, in order to safeguard the interests of cocoa farmers around the world.
An example of Cadbury’s continued support for cocoa farmers is through the Cadbury Cocoa Partnership. Cadbury is providing millions of pounds worth of investment to help boost crops and make the lives of cocoa farmers better – it’s both a link back to the Cadbury family’s principles and a way of guaranteeing the supply of cocoa for future chocolate lovers.
The Cadbury chocolate brand is now inextricably linked with our other main brand, Kenco. As both of these brands are now owned by Kraft Foods. We are delighted to have these two household brands as the cornerstone of our business and we believe that there are no two other brands we would rather be associated with then these. There are many exciting developments in both the Cadbury and Kenco range to come this year (in particular the Kenco Singles machines and capsules). Kenco Local Business Service look forward to bringing these to you just as soon as we hear about them. The world of coffee vending machines and snack vending machines has never seen such interesting times!