We’ve just had the following information through from Kraft Foods regarding the success of Kenco Millicano Wholebean Instant:
| The Wholebean instant coffee category has grown 2.7% since 2012 and is now worth a huge £34.7m as a total market. Across the market, Kenco Millicano is leading the way as a trend setter with a staggering 55.7% (including Caffeine free) market share, Carte Noire instinct with 19.3%, Nescafe Azera at 17.7% and Starbucks via at 7.2%.
What this shows us is the incredible popularity of this product and demonstrates why we think it is going to be a big hit in the vending industry. For more information about how to acquire a machine that will dispense this product please give the office a call.
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